Introduction
This Cookie Policy explains how litelo.ai (“we”, “us”, “our”, or the “Platform”) uses cookies and similar tracking technologies. It explains what these technologies are and why we use them as well as your rights to control our use of them.
By continuing to use the Platform after being presented with our Cookie Consent banner, you acknowledge that you have read and understood the terms of this Cookie Policy.
1. What Is a Cookie?
Cookies are small text files that a website asks your browser to save on your system or device when you visit the website in order to remember your device upon revisiting the website or during the current session. Cookies allow the website to recognise your device and store certain information about your preferences or past actions on the Platform.
Cookies set by our own domain litelo.ai are called first-party cookies. Cookies set by domains other than the website you are visiting are termed third-party cookies. Third-party cookies are generally used for marketing, advertising, and analytics purposes.
Cookies can be either:
- Session Cookies: Temporary cookies that are deleted from your device when you close your browser or end your session. They are used to carry information from one page to another and enable core platform functionality.
- Persistent Cookies: Cookies that remain on your device for a set period of time as specified in the cookie. They are activated each time you visit the website that created them and are used to remember your preferences and settings across visits.
2. Why Do We Use Cookies?
The Platform uses cookies and other tracking technologies for the following purposes:
- For legitimate business purposes and in accordance with applicable laws.
- To analyse your use of the Platform
- For promotional and marketing purposes, including measuring the effectiveness of advertising campaigns
- To understand your preferences such as preferred language, region, and display settings
- To deliver information and content that matches your interests
- To help us understand our audience, user behaviour and overall traffic patterns
- To allow you to automatically log in to areas of the Platform that require a registered account
- To manage and present information displayed on the Platform in a personalised way
- To maintain the security and integrity of the Platform and detect fraudulent activity
- To remember choices you make and provide enhanced, personalised features
- To comply with legal and regulatory obligations applicable to our operations
3. Types of Cookies We Use
We use the following categories of cookies on the Platform:
3.1 Strictly Necessary Cookies
These cookies are essential for the Platform to function and cannot be switched off in our systems. They are usually set only in response to actions made by you, such as logging in, filling in forms, or making payments. Without these cookies, services you have asked for, such as accessing secure areas of the Platform, cannot be provided. These cookies do not store any personally identifiable information beyond what is necessary for the session.
3.2 Performance / Analytics Cookies
Performance cookies, also referred to as analytics cookies, are used specifically to gather data on how visitors use the Platform, which pages are visited most often, and whether users receive error messages. These cookies monitor only the performance of the Platform as the user interacts with it. They do not collect identifiable information of visitors; all the data collected is anonymised or aggregated and is used only to improve the functionality and user experience of the Platform.
We use Google Analytics (a service provided by Google LLC) as our primary analytics tool. Google Analytics collects information about your use of the Platform and reports website trends to us.
3.3 Functionality Cookies
Functionality cookies allow the Platform to remember choices you have made in the past (such as preferred language, region, or login details) and provide enhanced, more personalised features. These cookies may be set by us or by third-party providers whose services we have incorporated into our pages. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
3.4 Targeting / Advertising Cookies
Targeting cookies, also referred to as advertising cookies, may be set through the Platform by our advertising partners. They may be used by those companies to build a profile of your interests and display relevant advertisements to you on other websites. They do not store direct personal information but are based on uniquely identifying your browser and internet-connected device.
3.5 Unclassified Cookies
Any cookie whose purpose has not been identified by us, or is unknown to our current understanding, is classified as an “Unclassified Cookie”. Such cookies may or may not adhere to this Cookie Policy. We cannot take full ownership of such cookies; however, we periodically and actively investigate them and endeavour to categorise them in their appropriate cookie category for the benefit of our users, partners, and customers.
4. Cookie List
The table below provides details on the specific cookies currently used on the Platform. This list may be updated from time to time as we add or remove cookies. Please check back periodically for the most current information.
4.1 Strictly Necessary Cookies
Some cookies are required for technical reasons in order for the Platform to support core functions such as logging in and managing your session.
| Cookie Provider | Name of Cookie | Type | Purpose | Duration |
|---|---|---|---|---|
| www.litelo | _litelo_visit | First-party | Cookie associated with sites for used to identify user cookie policy accepted or not. | 1 Day |
| www.litelo | PHPSESSID | First-party | This cookie name is associated with website used by PHP. This cookie use to provide functions across pages. | Session |
4.2 Targeting / Advertising Cookies
Some targeting / advertising cookies used on the Platform are as follows:
| Cookie Provider | Name of Cookie | Type | Purpose | Duration |
|---|---|---|---|---|
| www.litelo | _gcl_au | First-party | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | Persistent |
| www.litelo | _ga | First-party | Used by Google Analytics for store and count pageviews across websites using their services. | 2 Years |
| www.litelo | _gat_gtag_UA_* | First-party | Used by Google Analytics for to store a unique user ID on this website. | Session |
4.3 Functionality Cookies
Some functionality cookies used on the Platform are as follows:
| Cookie Provider | Name of Cookie | Type | Purpose | Duration |
|---|---|---|---|---|
| www.litelo | name | First-party | This cookie name is associated with website used to Split cookie string and get all individual name=value in pairs in an array. | Session |
4.4 Performance / Analytics Cookies
Some performance/ analytics cookies used on the Platform are as follows:
| Cookie Provider | Name of Cookie | Type | Purpose | Duration |
|---|---|---|---|---|
| www.litelo | _gid | First-party | [Used by Google Analytics for store and count pageviews across websites using their services. | 1 Day |
5. Other Tracking Technologies
Cookies are not the only way to recognise or track visitors on a Platform. We may use other similar technologies from time to time, including Web Beacons (sometimes called "tracking pixels" or "clear gifs") which are tiny graphic image files embedded in a web page or email. They contain a unique identifier that enables us to recognise when someone has visited our Platform or opened an email sent by us. In many instances, these technologies are reliant on cookies to function properly, and hence, declining cookies may impair their functioning. Web Beacons allow us to statistically monitor how many people are using our Platform or opening our emails, and for what purposes. All data collected through Web Beacons is anonymous and non-personal in nature.
6. How to Manage and Control Cookie Preferences
You have the right to decide whether to accept or reject non-essential cookies. There are several ways you can manage your cookie preferences:
6.1 Cookie Consent Banner
When you first visit our Platform, you will be presented with a Cookie Consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your cookie preferences by category. Your consent is recorded and respected across your sessions.
6.2 Browser Settings
Most web browsers are set to accept cookies by default. You may remove or reject cookies in your browser's settings at any time. Please note that removing or blocking cookies may affect the performance and functionality of our Platform, and certain features may become unavailable.
6.3 Opt-Out of Google Analytics
You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at: http://tools.google.com/dlpage/gaoptout. This add-on prevents Google Analytics JavaScript from sharing information about your visit activity with Google Analytics.
6.4 Opt-Out of Google Advertising Cookies
You may opt out of the DoubleClick cookie and Google advertising cookies by visiting the Google advertising opt-out page at: http://www.google.com/policies/privacy/ads/.
6.5 Withdrawal of Consent
You may withdraw your consent to non-essential cookies at any time without affecting the lawfulness of any processing carried out prior to such withdrawal. To withdraw your consent, or adjust your browser settings as described above, contact us at admin@litelo.ai and upon withdrawal, we will cease placing the relevant cookies on your device.
7. Third-Party Cookies and External Links
Some cookies used on our Platform are placed by third-party service providers, including analytics and advertising partners such as Google. Please note that third-party cookie providers have their own privacy and cookie policies, over which we have no control. We encourage you to review the cookie and privacy policies of any third-party services used on our Platform.
Our Platform may contain links to third-party websites. If you follow a link to any of these websites, please note that they have their own cookie policies, and we do not accept any responsibility or liability for these policies.
Relevant third-party cookie policies:
- Google Analytics & Google Ads: https://policies.google.com/technologies/cookies
- Google AdSense: https://policies.google.com/privacy
8. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, you may contact:
| Name | Mr. Aakash Sarvaiya |
|---|---|
| admin@litelo.ai |
9. Updates to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, our services, or as required under applicable law. We therefore encourage you to periodically review this page for the latest information on our cookie practices. The “Last Updated” date at the top of this Cookie Policy indicates when it was most recently revised. Your continued use of the Platform following any such changes to this Cookie Policy constitutes your acceptance of the updated Cookie Policy to the extent permitted by applicable law.